International, Marketing, InfoTrac

International Marketing (with InfoTrac )

A completely up-to-date book for one of the most dynamic upper-level and graduate courses in marketing departments today, this text offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.









List Price: $ 251.95



Price: $ 96.00

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